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If you don’t use external click-tracking systems, you should enter a link to the landing page with all the utmthe utm-tags in the “Landing page” field. 

If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field.

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Examples: 

• Landing page - under the link from a banner in this field (e.g.: https://www.google.ru/) 
• Landing domain - this field is to be filled only in cases when you use a click-link of any external click-tracking system in the "Landing page" field (e.g.: Adriver)
  
  

Let’s take a look at the advertisingof https://www.google.ru/ example with and without using an external click-tracking system link:

Without using an external click-tracking system link: 

• Landing page - https://www.google.ru/

• Landing domain - empty 

Using an external click-tracking system link: 

• Landing page: http://ad.adriver.ru/cgi-bin/click.cgi?sid=x&bt=xx&ad=xxxxx&pid=xxxxx&bid=xxxxx&bn=xxxxx

• Landing domain - https://www.google.ru/

CPC optimization – an advertising campaign placement optimization aimed at reaching a target click price. 

CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

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These algorithms are based on the accumulated statistics. 

Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics. 

Max CPM – a standard scheme of work on RTB (second price auction). An advertiser specifies the maximum rate, and the auction will be won by the previous bid +1 (kopeck or a cent). In other words, an advertiser specifies the maximum value of CPM, which he is willing to spend on this campaign and gets traffic at a cost that is lower than the set value. 
This strategy should be used to maximize the amount of traffic and when using data segments. 

CPC optimization and predict activates when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

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These algorithms are based on the accumulated statistics. 
Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics. 
This strategy is better to use only in campaigns targeted on the entire network or domains. When working with the segments, it may not work correctly, because 3rd-party segments limit the work of our prediction algorithms from the outside.

DSP Getintent provides its customers with the possibility of placing creatives on two types of traffic: 

Browser traffic - places banners in Internet browsers on different devices (computers, phones, tablets). You can choose a device type in your campaign settings. 
There is a large variety of banners’ formats available. 

Mobile traffic - places banners in Android and IOS mobile applications. 

Formats and technical requirements for the creatives for this placements are different from the requirements for the browser traffic banners. 
If we talk about the amount of traffic, we provide all the information of available volume of traffic: 
Traffic split by country can be viewed at the following link: https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=country&start=2015-03-17&end=2015-03-17&period=this_month 

-Browser - browser traffic from computers, mobile phones and tablets:  https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=topdevice_level_domaintype&start=2015-03-17&end=2015-03-17timezone=UTC&period=last_7_days&filter=eq:is_app:false&period=this_month 0

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- Mobile - traffic from mobile apps (Android and IOS): https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=apptop_categorylevel_id_strdomain&start=2015-03-17&end=2015-03-17timezone=UTC&period=last_7_days&filter=eq:is_app:true&period=this_month 1

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