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If you don’t use external click-tracking systems, you should enter a link to the landing page with all the utm-tags in the “Landing page” field.  If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field.

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Examples: 

• Landing page - under the link from a banner in this field (e.g.: https://www.google.ru/) 
• Landing domain - this field is to be filled only in cases when you use a click-link of any external click-tracking system in the "Landing page" field (e.g.: Adriver)
  
  

Let’s take a look at the advertisingof https://www.google.ru/ example with and without using an external click-tracking system link:

Without using an external click-tracking system link: 

• Landing page - https://www.google.ru/

• Landing domain - empty 

Using an external click-tracking system link: 

• Landing page: http://ad.adriver.ru/cgi-bin/click.cgi?sid=x&bt=xx&ad=xxxxx&pid=xxxxx&bid=xxxxx&bn=xxxxx

• Landing domain - https://www.google.ru/