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Unique users

 – unique visitors of an advertiser's site who are found and marked by a Getintent pixel in a set period (a period could be set

manually whencreating / configuring retargeting segments. A default period is 30 days). An audience collects after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. 

The number of impressions - the predicted maximum number of banner impressions on different SSPs for the collected audience of

an advertiser's website (RTB technology allows forecasting an available traffic of the audience of

an advertiser's website). 

In particular, the number of impressions in the "Segments" section is considered as an available traffic from the collected audience in all regions for the previous day. 

An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment. 

There is

a 1 day time lag between the actual collection of the audience and appearance of this information in our interface. 

This situation shows that

the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. 

If you don’t use external click-tracking systems, you should enter a link to the landing page with all

the utm-tags in the “Landing page” field.  If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field. 

Examples: 

• Landing page -

•  under the link from a banner in this field (e.g.: https://www.google.ru/) 
• Landing domain - this field is to be filled only in cases when you use a click-link of any external click-tracking system in the "Landing page" field (e.g.: Adriver)

Let’s take a look at the advertising

of https://www.google.ru/

 example with and without using an external click-tracking system link

:

Without using an external click-tracking system link: 

• Landing page - https://www.google.ru/

• Landing domain - empty 

Using an external click-tracking system link: 

• Landing page: http://ad.adriver.ru/cgi-bin/click.cgi?sid=x&bt=xx&ad=xxxxx&pid=xxxxx&bid=xxxxx&bn=xxxxx

• Landing domain - https://www.google.ru/