One of the most popular problems of our clients, is that the campaign does implement the whole budget after launch.
There may be a few reasons, but the most common are the following: - A very narrow targeting, leading to the fact that the available traffic either very little or there is no traffic at all.
- Creatives have not been moderated. This information can be seen in the "Creatives" tab.
- CPM is too low. If the campaign is targeted on expensive domains, and the bidding price is very low, the advertiser will not be able to win the auction and display his creatives.
Target CPC is too low. The system automaticallystarts / stops the purchase of traffic, if thespecyfied value is impossible to sustain (unexciting creative, expensive domainstargwting, etc.) - Select the retargeting segment in which the audience is not collected.
What to do: - Check the correctness of the campaign’s settings.
- Check the availability of the traffic needed using the Report Builder ("available inventory"datasetwith the necessary filters).
- Increate a CPC/CPM.
More info you can find here - The most common mistakes |