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How long does it take to collect a retargeting segment?
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An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment. |
How is it that possible that the number of unique users is bigger than the number of impressions?
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This situation shows that the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. |
What is the difference between the Landing page and Landing domain?
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If you don’t use external click-tracking systems, you should enter a link to the landing page with all the utm-tags in the “Landing page” field. If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field. |
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Examples:
Let’s take a look at the |
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advertisingof https://www.google.ru/ example with and without using an external click-tracking system link: Without using an external click-tracking system link:
Using an external click-tracking system link:
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What is CPC optimization (predictive optimization)?
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CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. |
Why it says "The forecast of budget execution under the current campaign will be 0 USD»?
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The system automatically predicts a campaign’s budget execution. This forecast is based on the settings specified in the targeting and the speed of campaign budget spending. |
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is why, |
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immediately after the launch of the campaign this message is displayed). Accordingly, after changing a campaign’s settings, information in this block will change in 20 minutes.
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It is better to create a new campaign when strategy changing, or just change the settings of the old one?
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If there is a need to change the strategy of the campaign, it is better to stop the current campaign and to start a new one with a new strategy. In this case, the system will work more efficiently. |
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After what time after thelaunchthe statisticsappearsin the launch the statistics appears in my reports?
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Information about the status of the campaign and the forecast is updated in 15-20 minutes. Real-time statistics are available in the "Statistics" tab in the campaign. There is no time lag. Statistics in the Report Builder appears one hour after the start of the campaign |
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After what time a budget forecast updates?
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Information about the status of the campaign and the forecast is updated in 15-20 minutes. Real-time statistics are available in the "Statistics" tab in the campaign. There is no time lag. Statistics in the Report Builder appears one hour after the start of the campaign. |
As well as the campaign’s status it is updated every 15-20 minutes.
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