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What’s the difference between unique users and the number of impressions (in the “Segments” section)?
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Unique users – unique visitors of |
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anadvertiser's site who are found and marked by a Getintent pixel in a set period (a period could be set manually whencreating / configuring retargeting segments. A default period is 30 days). An audience collects after the installation of a Getintent pixel on |
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theadvertiser's site and setting of a retargeting segment. The number of impressions - the predicted maximum number of banner impressions on different SSPs for the collected audience of an advertiser's website (RTB technology allows forecasting an available traffic of the audience of an advertiser's website). |
How long does it take to collect a retargeting segment?
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An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment. |
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a 1 day time lag between the actual collection of the audience and appearance of this information in our interface. |
How is it that possible that the number of unique users is bigger than the number of impressions?
This situation shows that the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. |
What is the difference between the Landing page and Landing domain?
If you don’t use external click-tracking systems, you should enter a link to the landing page with all the utm-tags in the “Landing page” field. If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field. Examples:
Let’s take a look at the advertising of https://www.google.ru/ example with and without using an external click-tracking system link: Without using an external click-tracking system link:
Using an external click-tracking system link:
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What is CPC optimization (predictive optimization)?
How does it work? |
Why it says "The forecast of budget execution under the current campaign will be 0 USD»?
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When using RTB, traffic is constantly changing. Changes may be caused by platforms (they provide different amount of traffic, change prices, etc), and by advertisers (several major advertisers participated in this auction so it warmed up).
There might be a lot of different factors of traffic changes, so you need to constantly monitor the performance of different sections of statistics and be flexible for changes in campaign.
An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment.
There is a 1 day time lag between the actual collection of the audience and appearance of this information in our interface.
An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment.
There is a 1 day time lag between the actual collection of the audience and appearance of this information in our interface.