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«Budget» - enter the budget of the campaign (excluding tax).

«Daily Budget» -  a daily budget limit for a campaign (excluding tax).

«Even daily/Even campaign delivery» - with even campaign delivery your budget will be paced evenly during the campaign period. With even daily campaign delivery, your campaign will be paced evenly during the day.

«Type» - choose one of the following options:

Fixed CPM – fixed price (excluding tax) per thousand views. Other parameters will be calculated based on this value.  As a result, you campaign will have a fixed Bid.

Max CPM – price per thousand views. With this setting, our system will buy traffic with a cost equal or lower than the value in the «Price» field. As a result, your campaign can buy impressions with a price lower than maximum.

Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.