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«Budget» - enter the budget of the campaign (excluding tax)
Fixed CPM – selecting this option, you should set a fixed CPM price (excluding tax) in the «Price» field. Other parameters will be calculated on the basis of this value.
Max CPM – selecting this option, you should set a maximum CPM price (excluding tax) in the «Price» field. With this setting, the system will buy traffic with a cost lower than the value in the «Price» field.
"Standart" - graphical creatives (.png, .jpg, .gif etc.) and HTML5
"Third-rd party" - a tag that is delivering from an external server - see Third-party tags
"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
In all campaign types you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
Targeting
In this section we can set various rules for the campaign spending.
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The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic. |
«Countries» - select the countries whose traffic you would like to target in the campaign.
«Regions» - select the regions whose traffic you would like to target in the campaign.
«Cities» - select the cities whose traffic you would like to target in the campaign.
«Districts» - in this field it is possible to select districts on whose traffic we want to broadcast the campaign. The district targeting is available only if the city "Moscow" is selected. Data format: CAO, SAO, SVAO, UAO, UVAO, UZAO, VAO, ZAO
«DMA code» - a drop-down list of DMA codes. Select the DMAs whose traffic you would like to target in the campaign. Available only for US targeting
«ZIP Code» - select the ZIP codes whose traffic you would like to target in the campaign. Available only for US targeting
«TagID» - placement ID on publisher's website.
And add some other rules:
«Segments» - selecting specific segments for publishing:
Inner segments (retargeting) – are to be created manually. Placement of the pixel on a client’s web site is required. Learn mote in section: Retargeting.
External segments - the same interests or demographics. The use of these segments increases the CPM to the value that is specified after the name of the segment. Learn mote in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
«Operator» - select the mobile operator, on which you want your audience to be targeted on.
In mobile campaigns, some in-app targeting options are available:
«Application» - in this field it is possible to specify applications to target on. The list of available apps is available here
«Application category» - a drop-down list with application categories available to target on.
Please note that it is important to use exactly the same names as in reports.
You can also add time targeting and frequency capping:
Choose desired serving weekdays and hours, and number of impressions per hour, day, week or month.
Advanced Targeting
«Browsers» - Select the browsers the campaign will target
«Target «Target CTR, %» - use this field to set the target CTR. Using this only makes sense when there is an agreement with the client on this value. In all other cases it is better to use Target CPC in the «Pricing» section.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
Negative Targeting
Other options:
On the "Other" tab you can set some additional rules:
«Tracking» - you can insert your tracking pixel URL into this field to track impressions (drop "http" from your tracking pixel URL and insert it into the field).
«Tracking (code)» - you can insert your tracking pixel code into this field
«Google attributes» - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
«Content tag» - insert content tags you want to target
«Campaign timezone» - set the timezone for your campaign to reflect in the reports.