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- Go to the "Campaigns" tab and create a new browser desktop advertising campaign. For this, press "New campaign" and choose, what kind of creative you want to use - Banners, Native or Video. Different types of creatives will lead to different creative settings later:
- For all the types of creatives, there are similar sets of settings, divided into tabs and sections, which will be examined separately. You may see the following tabs on your "New campaign" page:
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Basic
Inside this tab you can see several sections - basic options, pricing, creatives and commission
First, you have to fill basic fields:
«Name» - enter the campaign name. The name must be entered in Latin alphabet with no spaces, in order to use it in UTM-tag if needed.
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Max CPM – selecting this option, you should set a maximum CPM price (excluding tax) in the «Price» field. With this setting, the system will buy traffic with a cost lower than the value in the «Price» field.
Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.
Fixed CPA -
Target CPA -
"Standart" - graphical creatives (.png, .jpg, .gif etc.) and HTML5
"Third-rd party" - a tag that is delivering from an external server - see Third-party tags
"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
Targeting
In this section we can set various rules for the campaign spending.
«Countries» - select the countries whose traffic you would like to target in the campaign.
«Regions» - select the regions whose traffic you would like to target in the campaign.
«Cities» - select the cities whose traffic you would like to target in the campaign.
«Districts» - available one for Russia
«DMA code» - a drop-down list of DMA codes. Select the DMAs whose traffic you would like to target in the campaign. Available only for US targeting
«ZIP Code» - select the ZIP codes whose traffic you would like to target in the campaign. Available only for US targeting
«TagID» - placement ID on publisher's website.
And add some other rules:
«Domains lists» - choose custom domain lists (default lists of theme-based Web sites are available). More information about creating a domain list can be found in section: Domains lists.
«Domains» - select the domains whose traffic you would like to target in the campaign. The list of domains can be found under the link
If the checkbox "Hide anonymous domains" is active, the campaign will be broadcasted only on opened domains.
«Segments» - selecting specific segments for publishing:
Inner segments (retargeting) – are to be created manually. Placement of the pixel on a client’s web site is required. Learn mote in section: Retargeting.
External segments - the same interests or demographics. The use of these segments increases the CPM to the value that is specified after the name of the segment. Learn mote in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
«Keywords» - select the keywords, to which your targeting audience corresponds.
«Operator» - select the mobile operator, on which you want your audience to be targeted on.
You can also add time targeting and frequency capping:
Choose desired serving weekdays and hours, and number of impressions per hour, day, week or month.
Advanced Targeting
«Publisher ID» - select the publisher on which you would want to to broadcast your campaign.
«Device type» - select the type of device you would like to target.
«Page language» - select the page display language . This information is provided by SSP. This information is not available for all websites in the network, so setting a target may significantly reduce the amount of available traffic.
«Operating systems» - select the operating systems to target for the campaign.
«Browsers» - Select the browsers the campaign will target.
«Target CTR, %» - use this field to set the target CTR. Using this only makes sense when there is an agreement with the client on this value. In all other cases it is better to use Target CPC in the «Pricing» section.
«Direct deal» - use this field to insert direct deal ID for desirable.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
Negative Targeting
Other options
:On the "Other" tab you can set some additional rules:
«Tracking» - you can insert your tracking pixel URL into this field to track impressions (drop "http" from your tracking pixel URL and insert it into the field).
«Google attributes» - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
«Content tag» - insert content tags you want to target.
«Campaign timezone» - set the timezone for your campaign to reflect in the reports.