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Setting up and maintaining the campaign

What’s the difference between unique users and the number of impressions (in the “Segments” section)?

Unique users – unique visitors of an advertiser's site who are found and marked by a Getintent pixel in a set period (a period could be set manually when creating / configuring retargeting segments. A default period is 30 days). An audience collects after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. 

The number of impressions - the predicted maximum number of banner impressions on different SSPs for the collected audience of an advertiser's website (RTB technology allows forecasting an available traffic of the audience of an advertiser's website). 

In particular, the number of impressions in the "Segments" section is considered as an available traffic from the collected audience in all regions for the previous day. 


How long does it take to collect a retargeting segment?

An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment. 

There is a 1 day time lag between the actual collection of the audience and appearance of this information in our interface. 

How is it that possible that the number of unique users is bigger than the number of impressions?

This situation shows that the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. 

What is the difference between the Landing page and Landing domain?

If you don’t use external click-tracking systems, you should enter a link to the landing page with all the utm-tags in the “Landing page” field. 

If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field. 

Examples: 

Landing page - ender the link from a banner in this field (e.g.: https://www.google.ru/) 

Landing domain - this field is to be filled only in cases when you use a click-link of any external click-tracking system in the "Landing page" field (e.g.: Adriver) 

Let’s take a look at the advertising of https://www.google.ru/ example with and without using an external click-tracking system link. 


Without using an external click-tracking system link: 

Landing page - https: //www.google.ru/ 

Landing domain - empty 

Using an external click-tracking system link: 

Landing page - http://ad.adriver.ru/cgi-bin/click.cgi?sid=x&bt=xx&ad=xxxxx&pid=xxxxx&bid=xxxxx&bn=xxxxx 

Landing domain - https://www.google.ru/ 

What is CPC optimization (predictive optimization)?

CPC optimization – an advertising campaign placement optimization aimed at reaching a target click price. 

How it works? 
CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

These algorithms are based on the accumulated statistics. 

Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics. 

Why it says "The forecast of budget execution under the current campaign will be 0 RUB»?

The system automatically predicts a campaign’s budget execution. This forecast is based on the settings specified in the targeting and the speed of campaign budget spending. 

This forecast is calculated for 15-20 minutes (that is why, immediately after the launch of the campaign this message is displayed). Accordingly, after changing a campaign’s settings, information in this block will change in 20 minutes. 

This message indicates: 
    -
    • a mistake in campaign’s settings 
    -
    • too narrow targeting 
    -
    • too low CPM/CPC 

    It is better to create a new campaign when strategy changing, or just change the settings of the old one?

    If there is a need to change the strategy of the campaign, it is better to stop the current campaign and to start a new one with a new strategy. In this case, the system will work more efficiently. 

    After what time after the launch the statistics appears in my reports?

    Information
    aout
    about the status of the campaign and the forecast is updated in 15-20 minutes. 

    Real-time statistics are available in the "Statistics" tab in the campaign. There is no time lag. 

    Statistics in the Report Builder appears one hour after the start of the campaign.
     

    After what time a budget forecast updates?

    As well as the campaign’s status it is updated every 15-20 minutes. 

    The campaign does not run. What to do?

    One of the most popular problems of our clients, is that the campaign does implement the whole budget after launch. 

    There may be a few reasons, but the most common are the following: 
    1.
    1. A very narrow targeting, leading to the fact that the available traffic either very little or there is no traffic at all. 
    2.
    1. Creatives have not been moderated. This information can be seen in the "Creatives" tab. 
    3.
    1. CPM is too low. If the campaign is targeted on expensive domains, and the bidding price is very low, the advertiser will not be able to win the auction and display his creatives. 
    4.
    1. Target CPC is too low. The system automatically starts / stops the purchase of traffic, if the specyfied value is impossible to sustain (unexciting creative, expensive domains targwting, etc.) 
    5.
    1. Select the retargeting segment in which the audience is not collected. 

    What to do: 
      -
      • Check the correctness of the campaign’s settings.
      -
      • Check the availability of the traffic needed using the Report Builder ("available inventory" dataset with the necessary filters). 
      -
      • Increate a CPC/CPM. 

      Do you have an IP taregting?

      This feature is available, but it is not present in the interface (we are working on it). To start targeting on IP contact our manager or use the feedback form in our interface. 

      What creatives’ formats can I use?
      Standard banners are available in three formats: 
      1. .
      1. Gif,
      .
      1. Jpeg,
      .
      1. Png,
      .
      1. Html,
      .Zip 
      1. Zip
      2.
      1. Dynamic creative - creative formed on the basis of Yandex feed, which displays the advertiser's products in the rotation (used for retargeting, and to work with a new audience)
       
      3.
      1. 3rd-party creative – creative placing using the code (script) of the 3rd-party system. 

      At the moment, we only work with standard banner formats (RichMedia and Video implementation is in process). 

      What is the difference between the Target CPC and Max CPM strategies, what to choose?

      Max CPM – a standard scheme of work on RTB (second price auction). An advertiser specifies the maximum rate, and the auction will be won by the previous bid +1 (kopeck or a cent). In other words, an advertiser specifies the maximum value of CPM, which he is willing to spend on this campaign and gets traffic at a cost that is lower than the set value. 
      This strategy should be used to maximize the amount of traffic and whet using data segments. 

      CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 
      These algorithms are based on the accumulated statistics. 
      Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics. 
      This strategy is better to use only in campaigns targeted on the entire network or domains. When working with the segments, it may not work correctly, because 3rd-party segments limit the work of our prediction algorithms from the outside.
       

      When using multiple segments, the campaign targets on crossing audience or on each segment separately?


      At the moment there is no possibility of crossing segments (unfortunately, as experience has shown, the audience is narrowed too much, and a campaign stop running). 
      Accordingly, display only occurs on one of the selected segments. 

      We recommend you to run multiple campaigns with a variety of segments and thus to carry out tests and choose the most effective audience segments. 


      Traffic

      What traffic and how much traffic do you have?

      DSP Getintent provides its customers with the possibility of placing creatives on two types of traffic: 

      Browser traffic - places banners in Internet browsers on different devices (computers, phones, tablets). You can choose a device type in your campaign settings. 
      There is a large variety of banners’ formats available. 

      Mobile traffic - places banners in Android and IOS mobile applications. 
      Formats and technical requirements for the creatives for this placements are different from the requirements for the browser traffic banners. 
      If we talk about the amount of traffic, we provide all the information of available volume of traffic: 

      Traffic split by country can be viewed at the following link: https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=country&start=2015-03-17&end=2015-03-17&period=this_month 

      -Browser - browser traffic from computers, mobile phones and tablets: https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=top_level_domain&start=2015-03-17&end=2015-03-17&filter=eq:is_app:false&period=this_month 

      -Mobile - traffic from mobile apps (Android and IOS): https://ui.getintent.com/livereports#dataset_name=available_inventory&keys=app_category_id_str&start=2015-03-17&end=2015-03-17&filter=eq:is_app:true&period=this_month 

      What is the advantage of the platform comparing to the direct placement?

      The advantages are: 

      -you can use an audience targeting on the huge variety of websites; 

      -RTB has a traffic at a lower price; 

      -it is possible to change various settings in the process of the campaign running to increase its efficiency; 

      -retargeting; 

      -there is no need in agreements with each platform. 

      Price

      What is the minimum amount of money to run the campaign?

      Technically, we do not impose any restrictions on a minimal budget. But, as practice shows, the budget of 2000$ is a minimum for collecting the required amount of statistics and testing multiple strategies. A common problem is that advertisers launch campaigns with small budgets and the algorithms do not accumulate the necessary statistics for a full optimization. The result - a customer is unhappy, though, spending a larger budget would improve results dramatically. 

      General questions

      Is it possible to integrate into your platform as the SSP?

      Yes of course. Send more information on the traffic volume, as well as technical specifications. 

      Client’s access options?

      In Getintent there is a possibility to choose different types of access to customers: 

      Agency_client - an advertiser sees all the final rates and numbers. Agency commission is hidden for him. 

      No_money_reports - an advertiser sees only quantitative indicators of the traffic. Everything that is connected with money is hidden. 

      only_campaign_list - the client sees only a list of campaigns, but can not see the settings of these campaigns 

      Why can’t I create a new advertiser in the interface by myself?

      We will add this feature in the near future. 

      Why the traffic is not as good as in the last month?

      When using RTB, traffic is constantly changing. Changes may be caused by platforms (they provide different amount of traffic, change prices, etc), and by advertisers (several major advertisers participated in this auction so it warmed up). 
      There might be a lot of different factors of traffic changes, so you need to constantly monitor the performance of different sections of statistics and be flexible for changes in campaigns.