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«Budget» - enter the budget of the campaign (excluding tax).
«Daily Budget» - a daily budget limit for a campaign (excluding tax).
«Even daily/Even campaign delivery» - choosing one of those options, you will have your budget spent in different ways. With even campaign delivery, your budget is paced evenly during the campaign period, and with daily spending, your campaign stops when Daily Budget is reached during the day.
«Type» - choose one of the following options:
Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.
Creatives
For In-app Campaign you can attach standard, third-party or dynamic types of previously uploaded creatives, by using "creatives" field and choosing from your list of previously uploaded creatives. To see, how to upload and add creatives to your advertiser account, see Creatives
"Standard" - graphical creatives (.png, .jpg, .gif etc.) and HTML5
"Third-rd party" - a tag that is delivering from an external server - see Third-party tags
"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
In all campaign types, you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
Targeting
In this section, we can set various rules for the campaign spending.
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The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic. |
Geo
«Countries» - select countries which you would like to target.
«Regions» - select regions which you would like to target.
«Cities» - select cities which you would like to target.
«Districts» - available only in Russia
«DMA code» - a drop-down list of DMA codes. Select DMAs whose traffic you would like to target in the campaign. Available only in the US.
«ZIP Code» - select ZIP codes whose traffic you would like to target in the campaign. Available only in the US.
«Tag ID» - placement ID on publisher's website.
Other
«Segments» - selecting specific segments for publishing:
Inner segments (retargeting) – are to be created manually. Placement of the pixel on a client’s website is required. Learn more in section: Retargeting.
External segments - the same interests or demographics. The use of these segments increases the CPM to the value that is specified after the name of the segment. Learn more in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
«Carrier» - select the mobile carrier to be targeted.
In-app targeting
«Application» - in this field it is possible to specify applications to target on. The list of available apps is available here
«Application category» - a drop-down list of application categories available to target on.
Please note that it is important to use exactly the same names as in reports.
Time targeting
Choose desired serving weekdays and hours. Also, you are able to choose a number of impressions per hour, day, week or month.
Advanced Targeting
«SSPs» - select the SSP on which you would like to broadcast your campaign. (by default, all the SSPs are selected).
«Publisher ID» - select the publisher on which you would want to broadcast your campaign.
«Device type» - select the type of device you would like to target.
«Page language» - select the page display language. This information is provided by SSP. This information is not available for all websites in the network, so setting a target may significantly reduce the amount of available traffic.
«Position» - select the position of the banner on the display page. This information is provided by SSP. This target drastically reduces the amount of available traffic as not every SSP provides this information.
«Browsers» - select browsers that campaign will target.
«Operating systems» - select the operating systems to target.
«Operating systems versions» - select the operating systems versions to target.
«Target CTR, %» - use this field to set the target CTR. Using this only makes sense when there is an agreement with the client on this value. In all other cases, it is better to use Target CPC in the «Pricing» section.
«Ads.txt status» - target your campaigns to a specific Ads.txt status.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
If the checkbox "Don’t target hashed device IDs" is active, your campaign will be displayed only with a hashed device IDs.
If the checkbox "Don’t target on empty device/bundle IDs" is active, your campaign will not be displayed on empty bundle ID.
If the checkbox "Full screen only" is active, your campaign will be displayed on a full screen only ad sizes.
Negative Targeting
This section is designed to capture any exclusions from targeting.
The campaign will not be broadcasted to any of the rules selected in the negative targeting section:
Other options
On the "Other" tab you can set some additional rules:
«Tracking» - you can insert your tracking pixel URL into this field to track impressions (drop "HTTP" from your tracking pixel URL and insert it into the field).
«Google attributes» - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
«Content tag» - insert content tags you want to target
«Campaign timezone» - set the timezone for your campaign to reflect in the reports.