Mobile (in-app) campaign -
is a campaign targeted on Android or iOS mobile applicationscampaigns which target applications. Such campaigns include views from Desktop, Phone, Tablet, Smart TV and Game Console devices – application can be launched. You can select the device type in the campaign’s setting menu.
Go to the "Campaigns" tab and create a new in-app mobile advertising campaign. For this, press press "New campaign" and choose, what kind of creative do you want to use - Banners, Native or Video. Different types of creatives will lead to different creative settings later:
For all the types of creatives, there are similar sets of settings, divided into tabs and sections, which will be examined separately. You may see the following tabs on your "New campaign" page:
| Оглавление | ||||
|---|---|---|---|---|
|
Basic
Inside this tab, you can see several sections - basic options, pricing, creatives and comission
First, you have to fill basic fields:
«Name» - enter the campaign name. The name must be entered in Latin alphabet with no spaces, in order to use it in UTM-tag if needed.
«Start Time» - «End Time» - enter the campaign period. The campaign budget will be spread evenly over this timeframe.
«Site» - this field is for a dynamic retargeting. For more information: see Retargeting.
«Landing page» - enter the URL of the landing page (direct or through a tracking system).
«Landing domain» - enter the landing domain (optional).
Second, you have to adjust the budget:Pricing
«Budget» - enter the budget of the campaign (excluding tax).
«Daily Budget» -
aa daily budget limit for a campaign (excluding tax).
«Even daily/Even campaign delivery»
- choosing one of those options, you will have your budget spent in different ways.
WithWith even campaign delivery, your budget is paced evenly during the campaign period, and with daily spending, your campaign stops when Daily Budget is reached during the day.
«Type» - choose one of the following options:
Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.
Creatives
For In-app Campaign you can attach
standartstandard, third-party or dynamic types of previously uploaded creatives, by using "creatives" field and choosing from your list of previously
uploaduploaded creatives. To see, how to upload and add creatives to your advertiser account,
seesee Creatives
"StandartStandard" - graphical creatives (.png, .jpg, .gif etc.) and HTML5
"Third-rd party" - a tag that is delivering from an external server - see Third-party tags
"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
In all campaign types you can choose Inallcampaigntypesyoucanchoose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
Targeting
In this section, we can set various rules for the campaign spending.
| Информация |
|---|
The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic. |
Geo
«Countries» - select the countries whose traffic which you would like to target in the campaign.
«Regions» - select the regions whose traffic which you would like to target in the campaign.
«Cities» - select the cities whose traffic which you would like to target in the campaign. «Districts» - in this field it is possible to select districts on whose traffic we want to broadcast the campaign. The district targeting is available only if the city "Moscow" is selected. Data format: CAO, SAO, SVAO, UAO, UVAO, UZAO, VAO, ZAO
«Districts» - available only in Russia
«DMA code» - a drop-down list of DMA codes. Select the DMAs whose traffic you would like to target in the campaign. Available only for in the US targeting.
«ZIP Code» - select the ZIP codes whose traffic you would like to target in the campaign. Available only for in the US targeting.
«TagID»«Tag ID» - placement ID on publisher's website.
And add some other rules:
Other
«Segments» - selecting specific segments for publishing:
Inner segments (retargeting) – are to be created manually. Placement of the pixel on a client’s web site website is required. Learn mote more in section: Retargeting.
External segments - the same interests or demographics. The use of these segments increases the CPM to the value that is specified after the name of the segment. Learn mote more in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
«Operator» «Carrier» - select the mobile operator, on which you want your audience carrier to be targeted on.
In mobile campaigns, some in-app targeting options are available:
«Application» - in this field it is possible to specify applications to target on. The list of available apps is available here
«Application category» - a drop-down list with of application categories available to target on.
Please note that it is important to use exactly the same names as in reports.
You can also add time targeting and frequency capping: Time targeting
Choose desired serving weekdays and hours, and . Also, you are able to choose a number of impressions per hour, day, week or month.
Advanced Targeting
«SSPs» - select the SSP on which you would like to
broadcast thebroadcast your campaign. (by default, all the SSPs are selected).
«Publisher ID» -
select the publisher on which you would want
to to broadcastto broadcast your campaign.
«Device type» - select the type of device you would like to target.
«Page language» -
selectselect the page display language. This information is provided by SSP. This information is not available for all websites in the network, so setting a target may significantly reduce the amount of available traffic.
«Position» - select the position of the banner on the display page. This information is provided by SSP. This target drastically reduces the amount of available traffic as not every SSP provides this information.
«Browsers» -
Select theselect browsers
thethat campaign will target.
«Operating systems» - select the operating systems to target
for the campaign.
«Browsers»«Operating systems versions» -
Select the browsers the campaign will targetselect the operating systems versions to target.
«Target CTR, %» -
useuse this field to set the target CTR. Using this only makes sense when there is an agreement with the client on this value. In all other cases, it is better to use Target CPC in the «Pricing» section.
«Ads.txt status» - target your campaigns to a specific Ads.txt status.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
If the checkbox "Don’t target hashed device IDs" is active, your campaign will be displayed only with a hashed device IDs.
If the checkbox "Don’t target on empty device/bundle IDs" is active, your campaign will not be displayed on empty bundle ID.
If the checkbox "Full screen only" is active, your campaign will be displayed on a full screen only ad sizes.
Negative Targeting
This section is designed to capture any exclusions from targeting.
CampaignThe campaign will not be
broadcastbroadcasted to any of the rules selected in the negative targeting section:
Other options
On the "Other" tab you can set some additional rules:
«Tracking» - you can insert your tracking pixel URL into this field to track impressions (drop "httpHTTP" from your tracking pixel URL and insert it into the field).«Tracking (code)» - you can insert your tracking pixel code into this field
«Google attributes» - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
«Content tag» - insert content tags you want to target
«Campaign timezone» - set the timezone for your campaign to reflect in the reports.