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«Budget» - enter a budget of a campaign (excluding tax).
«Daily Budget» - a daily budget limit for a campaign (excluding tax).
«Even daily/Even campaign delivery» - with with even campaign delivery your your budget will be paced evenly during the campaign period. With daily With even daily campaign delivery, your campaign will stop when Daily Budget is reached be paced evenly during the day.
«Type» - choose one of the following options:
Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.
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