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This document describes a generic way to upload DMP segments to RTBSuite( Getintent ) DSP. The workflow is as follows:

  • DMP uploads data through SFTP protocol on RTBSuite serversGetintent servers
    • Batch files with segments
    • Taxonomy files with segments meta information.
  • DSP starts using segments data for targeting

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Prefix

Meaning

Examples

m_raw

Raw advertiser id
(iOS IDFA or Android Advertising ID). Case sensitive

Android
m_raw:dec820aa-41ae-43e0-b3b1-19e2ab258233
iOS
m_raw:C78B8B75-885A-4573-B394-CEB5B1337BA3

m_md5

MD5 hash of IDFA or Android ID. Hashing is done over string representation of UUID! After that hash is encoded to hex string.

NOTE: md5 hashing is compatible with google AdX hashing

m_md5: 86d8638a89ae4a53a57746500f268bcc
(hash of dec820aa-41ae-43e0-b3b1-19e2ab258233)
m_md5: d03b31165b28e930419700bcba1cd7ab
(hash of 0AAF2E9B-8237-66FE-4768-35EF193327CA)
m_md5: 95a3c8be285dcb7b83a4a76f3bf4a4f6
(hash of 7D50A078-3388-8161-AC55-FFE718377953)

m_sha1

NOT SUPPORTED

NOT SUPPORTED

User matching flow

RTBSuite can Getintent DSP can store user matching tables on their side but it's no recommended and should be done only in case it's the only option to integrate with DMP. The following matching cases are supported:


DSP Initiates Syncs

DMP Initiates Syncs

DMP Stores Matching

DSP calls:
//dmp_url?...[DSP_USER _ID]

DMP Stores Match

DMP calls
//[RTBSuite Getintent domain]/p/cm/[DMP_NAME]?u=[DMP_USER_ID]

DSP Redirects to:
//dmp_url?...[DSP_USER _ID]

DMP Stores Match

DSP Stores Matching

DSP calls:
//dmp_url?...[DSP_USER _ID]

DMP Redirects to:
//[RTBSuite Getintent domain]/p/cm/[DMP_NAME]?u=[DMP_USER_ID]

DSP Stores Match

DMP calls
//[RTBSuite Getintent domain]/p/cm/[DMP_NAME]?u=[DMP_USER_ID]

DMP Stores Match

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Taxonomy should be provided in json format and follow this format:

NodeDescriptionMandatory
idSegment id in DMP taxonomyrequired
nameSegment namerequired
cost_typeComission type RATE or FIX
cost_valueCPM in case of FIX or percents in case of RATE comission
currencySegment currency RUB/USD
advertisersList of advertisers ids to which segment should be availble

When no cost is provided then default pricing from DMP settings will be used.

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