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If tag is not configured in platform - it is a custom tag. In that case all required parameters must be provided in the URL

Ads.txt

In order to grant access to high quality demand of the most careful GetIntent buyers it is highly recommended for publishers to add the following lines

to the ads.txt file on publisher's domains or create that file on publisher's domains if that hasn't been done yet:

adhigh.net, [ID], RESELLER
getintent.com, [ID], RESELLER

Where [ID] must be replaced with the ID of the underlying publisher, registered in the GetIntent platform.

More on Ads.txt on the official IAB page

Banner inventory

URL: http(https)://px.adhigh.net/rtb/direct_banner?[params]

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