The Getintent platform supports creation of additional conversion rules that allow to track the performance and optimize campaign efficiency.
Conversion rules may be set in the "Sites" tab in the settings of the UI (adding a site: 5. Sites and Conversion).
You can configure 5 different types of conversion rules:
Why do you need it?
Setting up the conversion rules enables evaluation of the traffic based on various slices including groupings by SSP, domains, devices, etc. You can track this statistic using Getintent dynamic reports: 6.3 Reports Builder
To see the information you need, choose:
Dataset: pixel stats
Group by the evaluated field (SSP, Domain etc.)
Add a conversion name filter to gather statistics on a specific conversion rule.
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