Mobile (in-app) campaign -
isacampaign
targeted on Android or iOS mobile applicationswhich targets applications. Such campaign includes views from Desktop, Phone, Tablet, Smart TV and Game Console devices wherever application can be launched. You can select the device type in the campaign’s setting menu.
Go to the "Campaigns" tab and create a new mobile in-app advertising campaign. For this, press press "New campaign" and choose , what kind of creative do you want to use - Banners, Native or Video. Different types of creatives will lead to different creative settings later:
For all the types of creatives, there are similar sets of settings , divided into tabs and sections , which will be examined separately. You may see the following tabs on your "New campaign" page:
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Basic
Inside this tab, you can see several sections - basic options, pricing, creatives and comission
First, you have to fill basic fields:
.
«Name» - enter the campaign name. The name must be entered in Latin alphabet with no spaces , in order to use it in UTM-tag if needed in future.
«Start Time» - «End Time» - enter the campaign period. The campaign budget will be spread evenly over this timeframe.
«Site» - this field is for a dynamic retargeting. For more information : see Retargetingsee Retargeting.
«Landing page» - enter the URL of the landing page (direct or through a tracking system).
«Landing domain» - enter the landing domain (optional).
Second, you have to adjust the budget:Pricing
«Budget» - enter
thea budget of
thea campaign (excluding tax).
«Daily Budget» -
aa daily budget limit for a campaign (excluding tax).
«Even daily/Even campaign delivery» -
choosing one of those options, you will have your budget spent in different ways. Withwith even campaign delivery
, youryour budget
iswill be paced evenly during the campaign period
, and with daily spending your campaign stops when Daily Budget is reached. With even daily campaign delivery, your campaign will be paced evenly during the day.
«Type» - choose one of the following options:
– selecting this option, you should set a fixed CPM in the «Price» field the basis of – selecting this option, you should set a maximum CPM price (excluding tax) in the «Price» field. theTarget CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible
possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc.
Creatives
For Banners Campaign you can attach standard
, third-party or dynamic types of previously uploaded creatives, by using "creatives" field and choosing from your list of previously
uploaduploaded creatives. To see, how to upload and add creatives to your advertiser account,
seesee Creatives
"StandartStandard" - graphical creatives (.png, .jpg, .gif etc.) and HTML5
"Third-rd party" - a tag that is delivering delivers from an external server - see Third-party tags
"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
"Exclude SSL inventory" - In all campaign types, you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
In all campaign types you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
Targeting
In this section we , you can set various rules for the campaign spendingtargeting.
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The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic. |
Geo
«Countries» - select the countries whose traffic which you would like to target in the campaign.
«Regions» - select the regions whose traffic which you would like to target in the campaign.
«Cities» - select the cities whose traffic which you would like to target in the campaign. «Districts» - in this field it is possible to select districts on whose traffic we want to broadcast the campaign. The district targeting is available only if the city "Moscow" is selected. Data format: CAO, SAO, SVAO, UAO, UVAO, UZAO, VAO, ZAO
«Districts» - available only in Russia. Select districts which you would target.
«DMA code» - a drop-down list of DMA codes. Select the DMAs whose traffic you would like to target in the campaign. Available only for in the US targeting.
«ZIP Code» - select the ZIP codes whose traffic you would like to target in the campaign. Available only for in the US targeting.
«TagID»«Tag ID» - placement ID on publisher's website.
And add some other rules:
Other
«Segments» - selecting specific segments for publishing:
Inner segments (retargeting) – are need to be created manually. Placement of the Placing a pixel on a client’s web site website is required too. Learn mote more in section: Retargeting.
External segments - the same as interests or demographics. The use of Using these segments increases the increase CPM to the value that is specified after the name of the segment. Learn mote more in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
«Operator» «Carrier» - select the mobile operator, on which you want your audience carrier to be targeted on.
In
mobile campaigns, some in-app targeting
options are available:
"Application lists" - choose custom application lists. More information about creating a domain list can be found in the section: Applications lists.
"Application" - specify applications to target your campaigns«Application» - in this field it is possible to specify applications to target on. The list of available apps is available here
«Application category» - a drop-down list with application categories available to target on.
"Ignore anonymous applications"
"Contextual targeting" - targeting on thematic IAB categories. Please Please note that it is important to use exactly the same names in this field as in reports.
"Application Store category" - a drop-down list of application categories from Apple AppStore and Android GooglePlay available for targeting.
YouIt can also be used in reports - "App Category" field.
Time targeting
Here you can choose add time targeting and frequency capping: Choose desired serving weekdays and hours of your campaigns.
Advanced Targeting
«SSPs» - select
the SSPSSPs on which
you would like to broadcast the campaign. (by default, allyour campaign will be broadcasted. (All the SSPs are selected by default).
«Publisher ID» -
select
thea publisher on which you would
want to to broadcastlike to broadcast your campaign.
«Device type» - select
the typetypes of
devicedevices you would like to target.
«Page language» -
select the page display languageselect a language page. This information is provided by SSP. This information is not available for all websites in the network, so setting a target may significantly reduce the amount of available traffic.
«Position» - select
thea position of
thea banner on the display page. This information is provided by SSP. This target drastically reduces the amount of available traffic as not every SSP provides this information.
«Browsers» -
Select theselect browsers
thethat campaign will target.
«Operating systems» - select
theoperating systems to target
for the campaign.
«Browsers» - Select the browsers the campaign will target«Operating systems versions» - select versions of operating systems to target. inputting e.g. 5 to buy 5.1, 5.2, 5.3 etc. 6 to buy 6.1, 6.2
«Target CTR, %» -
useuse this field to set the target CTR. Using this
onlymakes sense
whenonly when there is an agreement with the client
onabout this value. In all other cases, it is better to use Target CPC in the «Pricing» section.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
If the checkbox "Don’t target hashed device IDs" is active, your campaign will be displayed only with a non-hashed device IDs (IDFA or AAID). It means that mobile advertising id should be present.
If the checkbox "Don’t target on empty device/bundle IDs" is active, your campaign will not be displayed on empty bundle ID.
If the checkbox "Full screen only" is active, your campaign will be displayed on a full screen only ad sizes.
For video campaigns:
If the checkbox "VPAID" is active, the campaign will bid only on VPAID API supporting inventory.
If the checkbox "Rewarded video" is active, the campaign will be targeted on video inventory that users have the option of watching in exchange for rewards (game currency, bonuses, etc.).
Negative Targeting
This section is designed to capture any exclusions from targeting.
CampaignThe campaign will not be
broadcastbroadcasted to any of the rules selected in the negative targeting section:
Other options
On the "Other" tab you can set some additional rules:
«Tracking» - you can insert your tracking pixel URL into this field to track impressions (drop "httpHTTP" from your tracking pixel URL and insert it into the field).
«Tracking (code)» - you can insert your tracking pixel code into this field
«Google attributes» - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
«Content tag» - insert content tags you want to target
«Campaign timezone» - set the timezone for your campaign to reflect in the reports. If you will not configure it campaign will run in UTC timezone by default.