Below you can find examples of the most common mistakes, and short instructions on how to avoid itmaking them.
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Campaign Period and Budget
We suggest to pay paying more attention on to Campaign Period and Budget settings as they both effect your spend and performance significantly.
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In this case system is going to throttle traffic to make your campaign deliver total budget evenly till the end of the campaign period.
Which means Meaning that campaign is going to will spend about $2 per day.
General suggestion: check that your daily (and total) budget is more than 100$.
If it's not possible and you go with daily budget <100$ – use narrow targeting (Geo, SSP, Domains and etc).
Available Inventory wasn't checked before launch
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It is not prohibited to set campaign period for few month or almost a year, just make sure that your budget is big enough. |
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General suggestion
In case of If using any specific targetings and their combination targeting combinations, we suggest to check checking inventory availability.
We suggest to pay high attention for following targetings and don't forget paying close attention to following targeting parameters and not forgetting to include them in your report:
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Important details
We also suggest double check checking available inventory by SSP.
Your creatives can might not pass moderation for some specific SSPs, for example Adx and Rubicon.
In this case you will see a specific Content Tags on the creative page:
Spend ASAP feature
When the Spend ASAP feature makes your campaign bid is enabled, your campaign bids for all available inventory when enabled.
We suggest to use this using feature for the following cases:
- You actually need to Spend ASAP and deliver buy a lot of inventory in short periodquickly
- Your targetings are targeting is extremely narrow and budget is relatively big
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Exclude SSL Traffic
Please be careful with the Exclude SSL inventory check box that you can find located in the Creative section (see screenshot below).
You should not use it in case if your creative is SSL compliant.
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Wrong Landing Page
Landing page should be the advertised product.