Image RemovedThe Getintent platform lets you create supports creation of additional conversion rules that allow to track the performance and optimize campaign efficiency.
Conversion rules may be set in the
"Sites" tab in the settings of the UI (adding a site:
5. Sites and Conversion).
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Image AddedYou can configure 5 different types of conversion rules:
CONVERSION RULES:
1. - View depth: counts
visitor- visitors,
which showed - that have the depth of view equal to or more than the set value
set as a conversion.
2. - Saw tracking pixel: if you want to track specific page visits
to specific pages - on the advertiser's site, place the Getintent tracking pixel with a unique constant value “pixel_id” on this page.
3. - Saw conversion pixel: a standard conversion, which runs by default, if
you didn’t set additional rules- no other rules are set. If there are additional rules
are set- , set this rule and give it a name so that you can conveniently track the performance reports.
4. - Saw cart pixel: this rule allows you to track
the adding of - new items in the cart as a conversion.
5. - Visited URL: this rule allows you to track the URL visits
some URL - on advertiser's website
Why do you need it?
Setting up the conversion rules
lets you evaluate enables evaluation of the traffic
basing based on various
conversions splitting slices including groupings by SSP, domains, devices, etc. You can track this statistic using Getintent dynamic reports:
6.3 - Dataset: pixel stats
- Group by
conversion name and - the evaluated field (SSP, Domain etc.)
- Add a conversion name filter to gather statistics on a specific conversion rule
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