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Creatives
For Banners Campaign you can attach standard, third-party or dynamic types of previously uploaded creatives, by using "creatives" field and choosing from your list of previously uploaded creatives. To see, how to upload and add creatives to your advertiser account, see Creatives
Creatives types:
- Standard - graphical creatives (.png, .jpg, .gif etc.) and HTML5
- Third party - a tag that is delivering from an external server - see Third-party tags
- Dynamic - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user.
Exclude SSL inventory - In all campaign types, you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites.
For Native campaigns you can upload your native creatives:
Targeting
In this section, we can set various rules for the campaign targeting.
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NB! The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic. |
Geo
Countries - select countries which you would target.
Regions - select regions which you would target.
Cities - select cities which you would target.
Districts - available only in Russia. Select districts which you would target.
DMA code - a drop-down list of DMA codes. Select DMAs whose traffic you would like to target. Available only in the US.
ZIP Code - select ZIP codes whose traffic you would like to target. Available only in the US.
Tag ID - placement ID on publisher's website.
Other
Domains lists - choose custom domains lists (default lists of theme-based Web sites are available). More information about creating a domain list can be found in the section: Domains lists.
Domains - select the domains whose traffic you would like to target in the campaign. The list of domains can be found under the link
If the checkbox "Don’t target anonymous inventory" is active, the campaign will be broadcasted only on open domains.
Contextual targeting - select a context of domains where you are going to launch your campaigns
Segments - selecting specific segments for publishing:
- Inner segments (retargeting) – need to be created manually. Placing a pixel on a client’s website is required too. Learn more in section: Retargeting.
- External segments - the same as interests or demographics. Using these segments increase CPM to the value that is specified after the name of the segment. Learn more in section: DMP.
If the checkbox "Select an audience is present in all the segments at once " is active, your creatives will be shown to those who are present in all the segments selected at once.
Is expandable-only - select to use only expandable ad placements.
Keywords - select the keywords to which your target audience corresponds.
Creative sizes - select the creative sizes to which your campaign will target on.
Carrier - select the mobile carrier to be targeted.
Time targeting
Here you can choose desired serving weekdays and hours of your campaigns.
Use campaign timezone for time targeting or Use end user timezone:
- Use campaign timezone for time targeting - The campaign will be broadcasted in time of the configured timezone (check Basic tab for configuring campaign timezone). If you did not configure a timezone of the campaign it will be broadcasted in UTC timezone by default.
- Use end user timezone - The campaign will be broadcasted in the timezone of the person who sees the ad.
Frequency capping - here you are able to choose a number of impressions per hour, day, week or month.
Advanced Targeting
SSPs - select SSPs on which your campaign will be broadcasted. (All the SSPs are selected by default).
Publisher ID - select a publisher on which you would like to broadcast your campaign.
Device type - select types of devices you would like to target.
Page language - select a language page. This information is provided by SSP. This information is not available for all websites in the network, so setting a target may significantly reduce the amount of available traffic.
Position - select a position of a banner on the display page. This information is provided by SSP. This target drastically reduces the amount of available traffic as not every SSP provides this information.
Browsers - select browsers that campaign will target.
Operating systems - select operating systems to target.
Operating systems versions - select versions of operating systems to target. Input e.g. "5" to buy 5.1, 5.2, 5.3, "6" to buy 6.1, 6.2 etc.
Target CTR, % - use this field to set the target CTR. Using this makes sense only when there is an agreement with the client about this value. In all other cases, it is better to use Target CPC in the Pricing section.
Direct deal - use this field to insert direct deal ID for desirable.
Ads.txt status - target your campaigns to a specific Ads.txt status.
If the checkbox "Spend budget ASAP" is active, your campaign will be displayed with maximum possible speed within a specified target and budget. Specify advertisement budget to avoid overspending.
If the checkbox "Don’t target hashed device IDsFull screen only" is active, your campaign will be displayed only with a non-hashed device IDs (IDFA or AAID). It means that mobile advertising ID should be presenton a full screen only ad sizes.
For video campaigns:
If the checkbox "VPAID" is active, the campaign will bid only on VPAID API supporting inventory.
If the checkbox "Full screen only" is Rewarded video" is active, your the campaign will be displayed on a full screen only ad sizestargeted on video inventory that users have the option of watching in exchange for rewards (game currency, bonuses, etc.).
Negative Targeting
Other options
On the "Other" tab you can set some additional rules:
Tracking - you can insert your tracking pixel URL into this field to track impressions (drop "HTTP" from your tracking pixel URL and insert it into the field).
Google attributes - insert Google attribute you want to track. You can see the drop-down list of available attributes inside the field.
Content tag - insert content tags you want to target.
Campaign timezone - set the time zone for your campaign to reflect in the reports. If "Campaign Timezone" wasn't configured - campaigns run in UTC timezone by default.