The most common mistakes

Below you can find examples of the most common mistakes, and short instructions on how to avoid making them.

Campaign Period and Budget

We suggest paying more attention to Campaign Period and Budget settings as both effect spend and performance significantly.

Daily and Total Budgets do not contradict each other and Period is not too big.

Campaign period is almost maximum - 364 days, Total Budget is low, Daily budget is relatively high.

In this case system is going to throttle traffic to make your campaign deliver total budget evenly till the end of the campaign period.

Meaning that campaign will spend about $2 per day.

It is not prohibited to set campaign period for few month or almost a year, just make sure that your budget is big enough.

If using any specific targeting combinations, we suggest checking inventory availability.

We suggest paying close attention to following targeting parameters and not forgetting to include them in your report:

You can find more information about Available inventory here.

We also suggest double checking available inventory by SSP.

Your creatives might not pass moderation for some specific SSPs, for example Adx and Rubicon.

In this case you will see a specific Content Tags on the creative page:

When the Spend ASAP feature is enabled, your campaign bids for all available inventory.

We suggest using feature for the following cases:

We suggest to avoid using Spend ASAP for following case:

Please be careful with the Exclude SSL inventory check box located in the Creative section (see screenshot below).

You should not use it if your creative is SSL compliant.

Landing page should be the advertised product.