This section represents implementation of click macros to 3rd –party creatives

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red bold font indicates changes in the code

green font indicates comments

It is strongly recommended to check symbol encoding guide at https://en.wikipedia.org/wiki/URL

Code encryption tool: http://meyerweb.com/eric/tools/dencoder/

DCM creative parameters: https://support.google.com/dcm/partner/answer/6080468?hl=en

1. Google DCM

<ins class='dcmads' style='display:inline-block;width:728px;height:90px'
data-dcm-placement='N3707.159079.TRIPADVAISOR/B10315211.137895165'
data-dcm-rendering-mode='iframe'
data-dcm-https-only
data-dcm-resettable-device-id=''
data-dcm-click-tracker='[[CLICK_PREFIX_ENCODED]]' 
data-dcm-landing-page-escapes='2' – because of a triple chain in URL (Google click tracking => Getintent click tracking => fact URL), double Escape character has to be used.
data-dcm-app-id=''>
<script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins>


2. Google doubleclick


<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;click2=[[CLICK_PREFIX_ENCODED]];ord=[[RANDOM]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?">
</SCRIPT>
<NOSCRIPT>
<A HREF="[[CLICK_PREFIX]]https://ad.doubleclick.net/ddm/jump/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;ord=[[RANDOM]]?">
<IMG SRC="https://ad.doubleclick.net/ddm/ad/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;ord=[[RANDOM]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=120 HEIGHT=600 ALT="Advertisement"></A>
</NOSCRIPT>


3. Weborama


<script type="text/javascript">
var adperfobj = {
account_id : 3069
,tracking_element_id : 318
,width : 240
,height : 400
,fullhost : 'heinzru.solution.weborama.fr'
,random : '[[RANDOM]]'
,burst : 'auto'
,imptrackers : []
,clicktrackers : ['[[CLICK_TRACKING_BEACON]]']
,publisherclick : ''
};
document.write('<scr'+'ipt language="javascript" src="http'+('https:'==document.location.protocol?'s':'')+'://cstatic.weborama.fr/js/advertiserv2/adperf_launch_1.0.0_scrambled.js"></scr'+'ipt>');
</script>
<noscript><a href="[[CLICK_PREFIX]]https%3A%2F%2Fheinzru.solution.weborama.fr%2Ffcgi-bin%2Fdispatch.fcgi%3Fa.A%3Dcl%26a.si%3D3069%26a.te%3D318%26a.bk%3D1%26g.ism%3D0%26a.ra%3D%5B%5BRANDOM%5D%5D%26g.lu%3D" target="_blank"><img src="https://heinzru.solution.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=3069&a.te=318&a.he=400&a.wi=240&a.hr=R&a.bk=1&g.ism=0&a.ra=[[RANDOM]]" width="240" height="400" style="border:0px"></a></noscript> - you have to use an escape character in the final click URL (check the beginning of the article for tools), as there is a GetIntent click macro placed before the URL

4. Sizmek


<script src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=22716517&PluID=0&w=300&h=600&ord=[[TIMESTAMP]]&ucm=true&LineID=$$click1=[[CLICK_PREFIX]]|click2=[[CLICK_PREFIX]]|click3=[[CLICK_PREFIX]]|platform1=getintent$$"></script>
<noscript>
<a href="[[CLICK_PREFIX_ENCODED]]https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=22716517&Page=&PluID=0&Pos=1708645310" target="_blank"><img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=22716517&Page=&PluID=0&Pos=1708645310" border=0 width=300 height=600></a>
</noscript>