1. Retargeting with regular creatives
2. Dynamic retargeting based on YML feed.

To start retargeting follow these few simple steps:

1. Plase the Getintent pixel on an advertiser's site or in the letter: JS pixels placing specification, Non-JS pixels placing specification (mailing, etc.)

2. Create a retargeting segment using our flexible audiences constructor: Segments Settings

3. Select a created segment in campaign settings: Campaign Settings

4. Configure and add a dynamic creative based on YML feed (optional for dynamic retargeting): Adding YML feed and dynamic creative settings