| [[TIMESTAMP]] | the time when the impression has occurred |
| [[RANDOM]] | the random number (13 numeric characters min), eg. for cachebuster |
| [[CAMPAIGN_NAME]] | the campaign name that won the impression |
| [[CAMPAIGN_ID]] | the campaign ID that won the impression |
| [[ADVERTISER_ID]] | the advertiser ID that won the impression |
| [[CREATIVE_NAME]] | the creative name that won the impression |
| [[CREATIVE_ID]] | the creative ID that won the impression |
| [[CREATIVE_SIZE]] | the creative size that won the impression |
| [[AUCTION_ID]] | the auction identifier |
| [[WIDTH]] | the width of a video player where the impression was bought |
| [[HEIGHT]] | the height of a video player where the impression was bought |
| [[PROTOCOL]] | If SSP returns secure opportunity, replaces itself with https:// otherwise http:// is used by default. |
| [[IP]] | the user IP |
| [[SSP]] | the exchange where the impression was bought |
| [[URL]] | the URL where the impression was bought |
| [[DOMAIN]] | the domain where the impression was bought |
| [[TOP_LEVEL_DOMAIN]] | the top level domain where the impression was bought |
| [[UID]] | the unique event identifier, eg. for discrepancy tracking |
| [[CLICK_ID]] | the unique click identifier that won impressions |
| [[TAG_ID]] | the placement identifier where the impression was bought |
| [[SEGMENT_BILLED_NAME]] | the segment name that was billed with the impression |
| [[SEGMENT_BILLED_ID]] | the segment ID that was billed with the impression |
| [[EVENT_ID]] | the bid request identifier |
| [[CLICK_PREFIX]] [[CLICK_PREFIX_ENCODED]] | click macro |
| [[LATITUDE]] | the latitude where the impression was bought |
| [[LONGITUDE]] | the longitude where the impression was bought |
| [[APP_NAME]] | the application name where the impression was bought |
[[APP_ID]] | the application identifier where the impression was bought, eg. com.appid.android for Android applications and 9 numeric characters for iOS applications |
| [[APP_STORE_URL]] | the application store URL |
| [[DEVICE_MAKE]] | the device make (e.g., "Apple") |
| [[DEVICE_MODEL]] | the device model (e.g., "iPhone") where the impression was bought |
| [[DEVICE_TYPE]] | the general type of device (e.g., "SMARTPHONE", "SMART_TV") |
| [[CARRIER_ID]] | the carrier where the impression was bought |
| [[RAW_ADV_ID]] | the AAID or IDFA of the device that won the impression |
| [[USER_AGENT]] | the user agent of the device that won the impression |
| [[URL_ENCODED_USER_AGENT]] | the encoded user agent of the device that won the impression |
| http://getintent.ru/?utm_source=[[DOMAIN]]&utm_medium=[[SSP]]&utm_term=[[CREATIVE_SIZE]]&utm_content=[[CREATIVE_NAME]]&utm_campaign=[[CAMPAIGN_NAME]] |
| http://getintent.ru/?utm_source=avito.ru&utm_medium=google&utm_term=240x400&utm_content=banner3&utm_campaign=predict_campaign |