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The system has the ability to add macros in URL parameters. It allows you to get more information for analysis (ext. information in UTM-tags), to deal with caching, etc.

GETINTENT MACROS

[[TIMESTAMP]]	the time when the impression has occurred;
[[RANDOM]]	the random number (13 numeric characters min), eg. for cachebuster;
[[CAMPAIGN_NAME]]	the campaign name that won the impression;
[[CAMPAIGN_ID]]	the campaign ID that won the impression;
[[ADVERTISER_ID]]	the advertiser ID that won the impression;
[[CREATIVE_NAME]]	the creative name that won the impression;
[[CREATIVE_ID]]	the creative ID that won the impression;
[[CREATIVE_SIZE]]	the creative size that won the impression;
[[AUCTION_ID]]	the auction identifier;
[[WIDTH]]	the width of a video player where the impression was bought;
[[HEIGHT]]	the height of a video player where the impression was bought;
[[PROTOCOL]]	if it was required to use only secure content, replaces itself with https:// otherwise uses http:// by default;
[[SSP]]	the exchange where the impression was bought;
[[URL]]	the URL where the impression was bought;
[[DOMAIN]]	the domain where the impression was bought;
[[TOP_LEVEL_DOMAIN]]	the top level domain where the impression was bought;
[[UID]]	the unique event identifier, eg. for discrepancy tracking;
[[CLICK_ID]]	the unique click identifier that won impressions;
[[TAG_ID]]	the placement identifier where the impression was bought;
[[SEGMENT_BILLED_NAME]]	the segment name that was billed with the impression;
[[SEGMENT_BILLED_ID]]	the segment ID that was billed with the impression;
[[EVENT_ID]]	the bid request identifier;

MACROS FOR MOBILE IN-APP TRAFFIC

[[LATITUDE]]	the latitude where the impression was bought;
[[LONGITUDE]]	the longitude where the impression was bought;
[[APP_NAME]]	the application name where the impression was bought;
[[DEVICE_MODEL]]	the device model where the impression was bought;
[[APP_ID]]	the application identifier where the impression was bought, eg. com.appid.android for Android applications and 9 numeric characters for iOS applications;
[[CARRIER_ID]]	the carrier where the impression was bought;
[[RAW_ADV_ID]]	the AAID or IDFA of the device that won the impression;
[[USER_AGENT]]	the user agent of the device that won the impression;
[[URL_ENCODED_USER_AGENT]]	the encoded user agent of the device that won the impression.

EXAMPLE OF A URL WITH A MACROS:

http://getintent.ru/?utm_source=[[DOMAIN]]&utm_medium=[[SSP]]&utm_term=[[CREATIVE_SIZE]]&utm_content=[[CREATIVE_NAME]]&utm_campaign=[[CAMPAIGN_NAME]]

AFTER CLICKING THE UTM-TAG WILL LOOK LIKE THIS:

http://getintent.ru/?utm_source=avito.ru&utm_medium=google&utm_term=240x400&utm_content=banner3&utm_campaign=predict_campaign

Macros can also be used for 3rd-party analytic systems in counting banner impressions pixels and clicking links (parameters transmission to the 3rd-party analytic system is to be set up).