6. Отчеты, аналитика и отслеживание

The Getintent platform lets you create additional conversion rules that allow to track the performance and optimize campaign efficiency.


Conversion rules may be set in the "Sites" tab in the settings of the UI (adding a site: 5. Sites and Conversion).





You can configure 5 types of conversion rules:

CONVERSION RULES:

1. View depth: counts visitor, which showed the depth of view equal to or more than the value set as a conversion.

2. Saw tracking pixel: if you want to track visits on specific pages on the advertiser's site, place the Getintent tracking pixel with a unique constant value “pixel_id” on this page.

3. Saw conversion pixel: a standard conversion, which runs by default, if you didn’t set additional rules. If additional rules are set, set this rule and give it a name so that you can conveniently track the performance reports.

4. Saw cart pixel: this rule allows you to track the adding of items in the cart as a conversion.

5. Visited URL: this rule allows you to track the visits some URL on advertiser's website


Why do you need it?

Setting up the conversion rules lets you evaluate the traffic basing on various conversions splitting by SSP, domains, devices, etc. You can track this statistic using Getintent dynamic reports: 6.3 Reports Builder

To see the information you need, choose:
Dataset: browser_traffic
Group by conversion name and evaluated field (SSP, top_level_domain etc.)