1. Go to the "Campaigns" tab and create a new browser desktop advertising campaign. For this, press "New campaign" and choose, what kind of creative you want to use - Banners, Native or Video. Different types of creatives will lead to different creative settings later:

2. For all the types of creatives, there are similar sets of settings, divided into tabs and sections, which will be examined separately. You may see the following tabs on your "New campaign" page:

a) Basic

b) Targeting

c) Advanced Targeting

d) Negative Targeting

e) Other

Basic

Inside this tab you can see several sections - basic options, pricing, creatives and comission

First, you have to fill basic fields:

«Name» - enter the campaign name. The name must be entered in Latin alphabet with no spaces, in order to use it in UTM-tag if needed.

«Start Time» - «End Time» - enter the campaign period. The campaign budget will be spread evenly over this timeframe.

«Site» - this field is for a dynamic retargeting. For more information:  see Retargeting

«Landing page» - enter the URL of the landing page (direct or through a tracking system).

«Landing page» - enter the landing domain (optional).

Second, you have to adjust the budget:

«Even daily/Even campaign delivery» - choosing one of those options, you will have your budget spent in different ways. With even campaign delivery, your budget is paced evenly during campaign period, and with daily spending your campaign stops when Daily Budget is reached during the day.

«Type» - choose one of the following options:

Fixed CPM – selecting this option, you should set a fixed CPM price (excluding tax) in the «Price» field. Other parameters will be calculated on the basis of this value.

Max CPM – selecting this option, you should set a maximum CPM price (excluding tax) in the «Price» field. With this setting, the system will buy traffic with a cost lower than the value in the «Price» field.

Target CPC – this option runs the Click Predictor algorithm, which will keep the cost of clicks equal to or lower than the value in the «Price» field to the extent possible possible. This option does not work in all cases because it depends on many factors: creative materials, client’s business area, etc

Fixed CPA -

Target CPA - 

Fixed CPC - 

«Agency, %» - agency enters the percentage of its commission. Client is able to see only the final billing, which already includes the agency commission.

Third, you have to attach your creatives to the campaign:

For Banners Campaign you can attach standart, third-party or dynamic types of previously uploaded creatives, by using "creatives" field and choosing from your list of previously upload creatives. To see, how to upload and add creatives to your advertiser account, see Creatives

"Standart" - graphical creatives (.png, .jpg, .gif etc.) and HTML5

"Third-rd party" - a tag that is delivering from an external server  - see  Third-party tags

"Dynamic" - a tag that lets advertisers personalize every ad impression they serve by featuring products or content recently viewed or otherwise relevant to the user. 

 

For Native campaigns you can upload your native creatives:

And for video campaigns you can choose between direct video and third-party video:

In all campaign types you can choose to Exclude SSL inventory, in order to prevent pixels without HTTPS support from loading on HTTPS websites. 

 

Targeting

In this section we can set various rules for the campaign spending.

 

NB! The more settings we apply, the more we restrict the campaign’s potential audience, resulting in a potential decrease in traffic.

You can start from geo adjustments:

«Countries» - select the countries whose traffic you would like to target in the campaign. 

 

«Regions» - select the regions whose traffic you would like to target in the campaign.

 

«Cities» - select the cities whose traffic you would like to target in the campaign. 

 

«Districts» - available one for Russia

 

«DMA code» - a drop-down list of DMA codes. Select the DMAs whose traffic you would like to target in the campaign. Available only for US targeting

 

«ZIP Code» - select the ZIP codes whose traffic you would like to target in the campaign. Available only for US targeting

 

«TagID» - placement ID on publisher's website.

 

And add some other rules: