Self-service DSP Getintent supports 3rd-party creatives.
3rd-party creative is an ad tag that calls another ad server, uploaded using JS or Iframe.
To upload a 3rd-party creative, choose the ‘3-rd party’ option in a menu in the "Creatives" tab.
Then you’ll see the 3-rd party creative adding window:
"Name" – enter a creative’s name
"Format" – enter a creative's format (eg: 240x400).
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| Third-party creative must fit only one format. |
"HTML" – enter an ad’s code
"SSL-compliant" checkbox – tick if the code of your creative supports https.
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| While using a non-SSL creative with the active checkbox, the end-user might not see the ad on https:// websites, while the impression will still be counted in campaign statistics. Do not tick the checkbox unless your creative is SSL-compilant. |
For proper functioning of 3-rd party creatives in Self-service DSP Getintent you must add a click macro ( [[CLICK_PREFIX]] or [[CLICK_PREFIX_ENCODED]]).
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It is needed for click tracking and using Target_CPC strategy.
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| If the click macro is absent some SSPs and partner websites may block the creative. |
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Every 3-rd party system has its own rule for click macro adding. For correct click macro implementation you need to contact your code provider |
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AN EXAMPLE OF A 3RD-PARTY CREATIVE WITH CORRECTLY ADDED CLICK MACRO (GOOGLE DOUBLECLICK):
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