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‪Self-service DSP Getintent supports 3rd-party creatives.‬‬

‪Uploading 3rd-party creatives

3rd-party creative is an ad tag that calls another ad server, uploaded using JS or Iframe.‬‬
‪To upload a 3rd-party creative, choose the ‘3-rd party’ option in a menu in the "Creatives" tab.‬‬

Then you’ll see the 3-rd party creative adding window:‬‬

"Name" – enter a creative’s name‬‬

‪"Format" –  enter a creative's format (eg: 240x400).‬

Third-party creative must fit only one format. 


‪"HTML" – enter an ad’s code‬‬

"SSL-compliant" checkbox – tick if the code of your creative supports https.‬

While using a non-SSL creative with the active checkbox, the end-user might not see the ad on https:// websites, while the impression will still be counted in campaign statistics. Do not tick the checkbox unless your creative is SSL-compilant.


Click tracking

For proper functioning of 3-rd party creatives in Self-service DSP Getintent you must add a click macro ( [[CLICK_PREFIX]] or [[CLICK_PREFIX_ENCODED]]).‬ 

It is needed for click tracking and using Target_CPC strategy.‬ 

If the click macro is absent some SSPs and partner websites may block the creative.

Every 3-rd party system has its own rule for click macro adding. For correct click macro implementation you need to contact your code provider.

Examples of click tracking implementation for the most common 3rd-party creatives can be found here.



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