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An audience collecting starts after the installation of a Getintent pixel on the advertiser's site and setting of a retargeting segment. You can set up the period of collecting while creating/editing a segment. 

There is a 1 day time lag between the actual collection of the audience and appearance of this information in our interface. 

This situation shows that the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. 

CPC optimization – an advertising campaign placement optimization aimed at reaching a target click price. 

CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

These algorithms are based on the accumulated statistics. 

Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics.