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4.5 Сторонние (3rd-party) креативы.
Self-service DSP Getintent supports 3rd-party creatives.‬‬
3rd-party creative is an ad tag that calls another ad server, uploaded using JS or Iframe.‬‬
‪To upload a 3rd-party creative, choose the ‘3-rd party’ option in a menu in the "Creatives" tab.‬‬

 

Then you’ll see the 3-rd party creative adding window:‬‬

"Name" – enter a creative’s name‬‬

‪"Format" –  enter a creative's format (eg: 240x400).‬
NB! Third-party creative must fit only one format. 

‪"HTML" – enter an ad’s code‬‬

"SSL-compliant" checkbox – fill it if a creative’s code works with https.‬
NB! It a creative doesn’t work with https but the checkbox is active, an ad is going to be called but it’s content won’t be shown on https websites => this impression will be shown in statistics but in fact user won’t see an ad.

For proper functioning of 3-rd party creatives in Self-service DSP Getintent you must add a click macro ( [[CLICK_PREFIX]] or [[CLICK_PREFIX_ENCODED]]).‬ It is needed for click tracking and using Target_CPC strategy.‬ Also, if the click macro is absent it might be the reason of blocking on some SSPs and our partner’s websites.‬

NB! Every 3-rd party system has its own rule for click macro adding. For correct adding of click macro you need to contact technical team of a code provider platform. 

AN EXAMPLE OF A 3RD-PARTY CREATIVE WITH CORRECTLY ADDED CLICK MACRO (GOOGLE DOUBLECLICK):‬‬

<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/ddm/adj/N5079.1921915GETINTENT.COM/B00000000sz=160x600;click=[[CLICK_PREFIX_ENCODED]];ord=[[RANDOM]]?">
</SCRIPT>
<NOSCRIPT>
<A HREF="[[CLICK_PREFIX_ENCODED]]http://ad.doubleclick.net/ddm/jump/N5079.1921915GETINTENT.COM/B0000000000;sz=160x600;ord=[[RANDOM]]?">
<IMG SRC="http://ad.doubleclick.net/ddm/ad/N5079.1921915GETINTENT.COM/B0000000;sz=160x600;ord=[[RANDOM]]?" BORDER=0 WIDTH=160 HEIGHT=600 ALT="Advertisement"></A>
</NOSCRIPT>