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 – unique visitors of

anadvertiser's site who are found and marked by a Getintent pixel in a set period (a period could be set

manually whencreating / configuring retargeting segments. A default period is 30 days). An audience collects after the installation of a Getintent pixel on

theadvertiser's site and setting of a retargeting segment. 

The number of impressions - the predicted maximum number of banner impressions on different SSPs for the collected audience of

an advertiser's website (RTB technology allows forecasting an available traffic of the audience of

an advertiser's website). 

In particular, the number of impressions in the "Segments" section is considered as an available traffic from the collected audience in all regions for the previous day. 

a 1 day

 time lag between the actual collection of the audience and appearance of this information in our interface.

the advertiser’s users mostly visit sites that are not present in our SSPs. This happens due to the fact that all the SSPs, connected to Getintent, do not cover 100% of the Internet traffic. 

the utm-tags in the “Landing page” field. 

If you use an external click-tracking system, enter an external system’s click-link in the "Landing page" field and a website’s URL in the "Landing domain" field.

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Examples: 

• Landing page -

•  under the link from a banner in this field (e.g.: https://www.google.ru/) 
• Landing domain - this field is to be filled only in cases when you use a click-link of any external click-tracking system in the "Landing page" field (e.g.: Adriver)

Let’s take a look at the

advertisingof https://www.google.ru/

 example with and without using an external click-tracking system link

:

Without using an external click-tracking system link: 

• Landing page - https://www.google.ru/

• Landing domain - empty 

Using an external click-tracking system link: 

• Landing page

• : http://ad.adriver.ru/cgi-bin/click.cgi?sid=x&bt=xx&ad=xxxxx&pid=xxxxx&bid=xxxxx&bn=xxxxx

• Landing domain - https://www.google.ru/

an advertising campaign placement optimization aimed at reaching a target click price.

CPC optimization and predict activate when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

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These algorithms are based on the accumulated statistics. 

Statistics is used for all campaigns of an advertiser. If the first campaign launched by an advertiser is a Target_CPC, the system will take over the raw data statistics of advertisers of similar subjects, until the system reaches enough statistics. 

is why immediately after the launch of the campaign this message is displayed). Accordingly, after changing a campaign’s settings, information in this block will change in 20 minutes. 

This message indicates: 

• a mistake in campaign’s settings 
• too narrow targeting 
• too low CPM/CPC 

our clients,

 is that the campaign does implement the whole budget after launch. 

There may be a few reasons, but the most common are the following: 

1. A very narrow targeting, leading to the fact that the available traffic either very little or there is no traffic at all. 
2. Creatives have not been moderated. This information can be seen in the "Creatives" tab. 
3. CPM is too low. If the campaign is targeted on expensive domains, and the bidding price is very low,

1. the advertiser will not be able to win the auction and display his creatives. 
   Target CPC is too low. The

1. system automaticallystarts / stops the purchase of traffic,

1. if thespecyfied value is impossible to sustain (unexciting creative,

1. expensive domainstargwting, etc.) 
2. Select the retargeting segment in which the audience is not collected. 

What to do: 

• Check the correctness of the campaign’s settings.
• Check the availability of the traffic needed using the Report Builder ("available inventory"

• datasetwith the necessary filters). 
• Increate a CPC/CPM. 

More info you can find here - The most common mistakes

1. the advertiser's products in the rotation (used for retargeting, and to work with a new audience)
2. 3rd-party creative – creative placing using the code (script) of the 3rd-party system. 

At the moment, we only work with standard banner formats (RichMedia and Video

implementation is in process). 

An advertiser specifies the maximum rate, and the auction will be won by the previous bid +1 (kopeck or a cent). In other words,

an advertiser specifies the maximum value of CPM, which he is willing to spend on this campaign and gets traffic at a cost that is lower than the set value. 

This strategy should be used to maximize the amount of traffic

and when using data segments. 

CPC optimization and predict

activates when selecting the “Target_CPC” campaign strategy. CPC predict algorithms analyze pairs of parameters (e.g.: browser / creative, domain / creative, etc.) and calculate the probability of clicks in certain pairs. 

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These algorithms are based on the accumulated statistics. 

Statistics is used for all campaigns of

an advertiser. If the first campaign launched by

an advertiser is a Target_CPC, the system will take over the raw data statistics

of advertisers of similar subjects, until the system reaches enough statistics.

This strategy is better to use only in campaigns targeted on the entire network or domains. When working with the segments, it may not work correctly, because 3rd-party segments limit the work of our prediction algorithms from the outside.

 

-Browser

traffic from computers, mobile phones and tablets:

(report link)

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- Mobile traffic from mobile apps (Android and IOS):

 (report link)

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• you can use an audience targeting on the huge variety of websites

• RTB has a traffic at a lower price

• it is possible to change various settings in the process of the campaign running to increase its efficiency

• retargeting

• there is no need in agreements with each platform

that advertisers launch campaigns with small budgets and the algorithms do not accumulate the necessary statistics for a full optimization. The result - a customer is unhappy, though, spending a larger budget would improve results dramatically. 

an advertiser sees all the final rates and numbers. Agency commission is hidden for him.

No_money_reports -

an advertiser sees only quantitative indicators of the traffic. Everything that is connected with money is hidden. 

Only_campaign_list - the client sees only a list of campaigns, but can not see the settings of these campaigns 

provide different amount of traffic, change prices, etc), and

by advertisers (several

major advertisers participated in this auction so it warmed up). 

There might be a lot of different factors of traffic changes, so you need to constantly monitor the performance of different sections of statistics and be flexible for changes

in campaign.