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This section represents implementation of click macros to 3rd –party creatives

bold font indicates adding new symbols into the code

red bold font indicates changes in the code

green font indicates comments

 

It is strongly recommended to check symbol encoding guide at https://en.wikipedia.org/wiki/URL

Code encryption tool: http://meyerweb.com/eric/tools/dencoder/

DCM creative parameters: https://support.google.com/dcm/partner/answer/6080468?hl=ru

 

 

 

1. Google DCM

<ins class='dcmads' style='display:inline-block;width:728px;height:90px'
data-dcm-placement='N3707.159079.TRIPADVAISOR/B10315211.137895165'
data-dcm-rendering-mode='iframe'
data-dcm-https-only
data-dcm-resettable-device-id=''
data-dcm-click-tracker='[[CLICK_PREFIX_ENCODED]]' 
data-dcm-landing-page-escapes='2' because of a triple chain in URL (Google click tracking => Getintent click tracking => fact URL), double Escape character has to be used.
data-dcm-app-id=''>
<script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins>

 

 

2. Google doubleclick

<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;click2=[[CLICK_PREFIX_ENCODED]];ord=[[RANDOM]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?">
</SCRIPT>
<NOSCRIPT>
<A HREF="[[CLICK_PREFIX]]https://ad.doubleclick.net/ddm/jump/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;ord=[[RANDOM]]?">
<IMG SRC="https://ad.doubleclick.net/ddm/ad/N3707.2036303XAXIS-BBN/B9327560.131608879;sz=120x600;ord=[[RANDOM]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=120 HEIGHT=600 ALT="Advertisement"></A>
</NOSCRIPT>

 

3. Weborama

<script type="text/javascript">
var adperfobj = {
account_id : 3069
,tracking_element_id : 318
,width : 240
,height : 400
,fullhost : 'heinzru.solution.weborama.fr'
,random : '[[RANDOM]]'
,burst : 'auto'
,imptrackers : []
,clicktrackers : ['[[CLICK_PREFIX]]']
,publisherclick : ''
};
document.write('<scr'+'ipt language="javascript" src="http'+('https:'==document.location.protocol?'s':'')+'://cstatic.weborama.fr/js/advertiserv2/adperf_launch_1.0.0_scrambled.js"></scr'+'ipt>');
</script>
<noscript><a href="[[CLICK_PREFIX]]https%3A%2F%2Fheinzru.solution.weborama.fr%2Ffcgi-bin%2Fdispatch.fcgi%3Fa.A%3Dcl%26a.si%3D3069%26a.te%3D318%26a.bk%3D1%26g.ism%3D0%26a.ra%3D%5B%5BRANDOM%5D%5D%26g.lu%3D" target="_blank"><img src="https://heinzru.solution.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=3069&a.te=318&a.he=400&a.wi=240&a.hr=R&a.bk=1&g.ism=0&a.ra=[[RANDOM]]" width="240" height="400" style="border:0px"></a></noscript> - you have to use an escape character in the final click URL (check the beginning of the article for tools), as there is a GetIntent click macro placed before the URL

 

4. Sizmek

<script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=20186840&PluID=0&w=240&h=400&ord=[[TIMESTAMP]]&ucm=true&ncu=$$[[CLICK_PREFIX_ENCODED]]$$"></script>
<noscript>
<a href="[[CLICK_PREFIX]]http%3A%2F%2Fbs.serving-sys.com%2FBurstingPipe%2FadServer.bs%3Fcn%3Dbrd%26FlightID%3D20186840%26Page%3D%26PluID%3D0%26Pos%3D1658115205" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=20186840&Page=&PluID=0&Pos=1658115205" border=0 width=240 height=400></a>
</noscript> - you have to use an escape character in the final click URL (check the beginning of the article for tools), as there is a GetIntent click macro placed before the URL

 

 

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